The time has come. You've got your Minecraft server ready to open with high quality builds, unique plugins, and a dedicated staff. Now it's time to promote your server to the public and attract players! We've created a detailed guide to advertising your Minecraft server through a variety of different methods.
Server List Websites
The first and most obvious method for Minecraft server advertising is adding your server to Minecraft server list websites. We've created a list of some of the biggest server list websites below.
- Minecraft Servers
- Minecraft Server List
- Top Minecraft Servers
- TopG Minecraft Servers
How to stand out on server lists
There are lots of other Minecraft servers you'll be competing with to attract players on server list websites. Here are some ways you can make your server stand out above the competition.
Add your server to small or up-and-coming server lists
Adding your server to small or up-and-coming server lists can allow you to get more attention without having to compete with the biggest servers. If the server list supports voting, you can rank higher without having a huge player base.
Many server list websites allow you to pay to have your server displayed at the top of the page. You'll attract more attention by staying at the top of the page, but this method can prove to be expensive.
Stand out with an animated server banner
One of the easiest ways to attract more players on server lists is by having an eye-catching animated server banner. Many server lists allow you to use animated GIF banners. If you're looking for a top-quality animated banner, make sure to check out our server banner maker, which has over 100 unique banners to choose from!
Encourage players to vote for your serverAnother essential strategy for success on server lists websites is to set up voting rewards. Make sure you offer a worthwhile reward to players who vote for you. Try to imagine what you would want if you were a player on your server that would get you to go out and vote. Make sure to create in-game reminders for players to vote for your server. To get started with voting setup, check out VotingPlugin.
Advertising Your Server on Forums and Social Media
Another great way to advertise your server for free is by posting it on Minecraft-related forums and social media websites. Here are some good places to post.
- Minecraft Forum: This forum has been around for many years and has a section where you can post your PC server.
- Planet Minecraft: Another Minecraft-related website that allows you to post your server. Make sure to update your server to bump it back to the top occasionally.
- r/mcservers: This subreddit allows you to post your server on Reddit.
- CurseForge Forum: This forum has a section where you can post your PC server as well.
Social Media Pages
In addition to the Minecraft-related websites shown above, it's usually a good idea to put your server on bigger social media services.
- Discord: Creating a Discord server works great as a community hub to keep your players engaged with the latest server news, giveaways, and server related discussion.
- Reddit: Create a subreddit for your server community.
- YouTube channel
Alternative Advertising Methods
Besides server lists, eye-catching server banners, social media, and forums, here are some other methods of promoting your server.
Use Popular Trends
Sometimes you can use a popular trend to attract more players to your server. For example, some servers have created minigames based on the popular Netflix show Squid Game. If you can get in on a trend at the right time, your server may see an increase in players.
Word of Mouth
When you're first launching your server, word of mouth can be helpful. Encouraging players to refer their friends, or simply telling people you know to check out your new server can help get a community started.
YouTubers and Twitch Streamers
Some server owners opt for server promotion from YouTubers and Twitch streamers. You can try to make a deal with a smaller YouTube channel or Twitch streamer to do a gameplay video of your server.
Google Ads and Paid Advertising
Google Ads allows you to advertise on a huge network of websites and reach potential players with targeted ads. In addition to Google ads, many forums have advertising options that allow you to display a banner for your server. Facebook and Twitter also allow promoted posts.